Executives said house brands now account for a larger share of basket value in metro stores.
Officials said the development was being monitored closely and that further briefings would follow later in the day.
Analysts noted that the move could reshape short-term expectations across markets and policy circles.
Residents and stakeholders reacted with a mix of cautious optimism and calls for clearer timelines.
Experts cautioned that implementation details will determine whether the announcement delivers lasting impact.
InfyNews will continue to track reactions from government, industry and civil society as the story unfolds.
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